Today is World Water Day, a day to reflect on America’s access to clean water and a day to realize that many people worldwide are denied this right.  To be accurate, more than one billion people worldwide  are denied this right.  Eighty percent of illnesses in developing countries and 4/5 of child deaths under the age of five are due to water sanitation.

Fighting these statistics is the nonprofit organization, Charity: Water.  With a singular mission to bring safe and clean drinking water to people in developing nations, the organization has and is working on a total of 2321 water projects around the globe.  While I like to focus on grassroots sustainability, the magnitude and breadth of Charity: Water’s work is inspiring.

Today is the launch of the organization’s Unshaken campaign, a $1.3 million effort to help Haitians get clean water.  It’s an ambitious project with an ambitious goal: 100 percent of all donations will fund 11 large-scale projects serving 40,000 people. 

As I mentioned in an earlier post, Charity: Water is a fluid master at giving donors, supporters and interested parties narrative that pops.  Their website is an easy-to-navigate mix of simple messaging, multimedia content and a bit of pop marketing flair, possibly derived from Founder Scott Harrison’s background as an NYC nightclub promoter.

The Unshaken campaign is no exception.  A fantasticly edited and powerful video (below) shows the rationale behind the campaign.  The eleven projects are told and sold with arresting slide shows and succinct stories.  Want to help?  The donate and sponsor tabs are clear and separate from the general donation page .  If you support the cause, but lack the cash, you can help the organization by tweeting their message or adding a banner to your site.  Such endeavors are easy with a Spread the Word page, a fantastic way to consolidate supporter efforts.

When it comes down to it, a nonprofit is good ideas buoyed by great support.  The ability to navigate new media to  show, tell and SELL is crucial.  I think Charity: Water is one of the foremost international development nonprofits to excel at these qualities.  What do you think?

Is it possible to donate to charity while not deviating from your typical workday routine?  It could be, due to the innovate site, GoodSearch.  Fueled by Yahoo search, GoodSearch donates 50% of its revenue to charity.  To donate, a user simply has to indicate which registered charity s/he would like to support, and go about browsing the internet.  GoodSearch advertisers generate the income at  1-1.3 cents per search.

Is there a nonprofit you’d like to support?  If it’s not registered under good search, you can submit the charity here.   You can add a GoodSearch toolbar to facilitate searches.  Most importantly, nonprofits can add GoodSearch banners, badges and buttons to encourage supporters to search.  Nonprofits can also encourage supporters to add the GoodSearch badge to their personal social networking sites.

If you online shop frequently, GoodShop will donate 30% of  every purchase from participating vendors to the charity of your choice.

Since its inception, GoodSearch has met with good reviews as a way to encourage support for many different charities.

The downside?  The GoodSearch engine will not yield as many results as stronger search engines.  However, as a way to start a search and a donor tool,  GoodSearch is a great resource.

What are other ways to utilize search engines and internet resources to donate?

Today, I was reflecting upon my earlier post about recognizing donors and supporters with new media.  Perhaps the pensive pause is due to a lovely handwritten thank you card from World Vision.  Most certainly not new media, the card is an interesting argument for understanding and knowing an audience base.

 A  nonprofit with a Washington State U.S. office, World Vision works in almost 100 countries in sustainable international development, disaster response and U.S. anti-poverty projects to create better lives for children worldwide.  Spending 86.7% of funding on program expenses, this Christian-based organization notes in its vision statement that it serves “all people, regardless of religion, race, ethnicity, or gender.

Beyond the excellent work the organization does, I like that it reaches its audiences on multiple levels.  The handwritten card denotes time,an incentive for certain levels of donation  and customer consciousness.  Looking into World Vision’s web content, it is clear that the organization knows their audiences, where they click and   meets them there. 

A video and interactive map compose much of the landing page, but don’t overshadow nice orange tabs to programs, sponsorships, galleries and slide shows.  Without overwhelming an audience member of any generation or web 2.0-savvy, World Vision presents great content.  Facebook, Twitter, and YouTube channel links mark the top of the page, but don’t clutter any content.

Marketing Strategist David Meerman Scott   looks to reaching various audiences as crucial to any online marketing.  he notes that knowing what is important to your target demographic is key to success. 

Here is World Vision’s recent YouTube Video requesting donations for Haiti  featuring Hugh Jackman:

What are your thoughts?  Should large nonprofit organizations switch completely to online marketing methods?  If you are a donor, what correspondence and/or marketing reaches you best?  If you work for a nonprofit organization, what methods of outreach compel the greatest response?

Dave Fleet recently wrote an interesting post about the power of recognizing a customer base using social media.  Going the extra step to acknowledge special customers and appreciate their business can make a difference.

 I whole-heartedly agree.  Applied to a donor/supporter base, I think social media can make a tremendous and easily-fascilitated impact.  A simple example is the use of twitter to acknowledge publicity and financial contributors.  For retweeting several Mercy Corps posts, I was tweeted a thank you for my support.

similarly, the crisis in Haiti spurred numerous efforts to use social media for fundraising and public information.  The American Red Cross uses its Facebook page to offer personal thanks to “fans” and contributors to aid in Haiti.  Such an effort also allows a community to congregate.

However, Beth Kanter, social media and nonprofit guru, cautions nonprofits against using social media as the be-all, end-all.  She notes that nonprofits should use social media with caution, realizing that the platforms are tools, not strategies. Most platforms follow Gartner’s hype cycle, ending in a plateau of performance. 

Regardless, responding to donors, contributors and “fans” on the platforms THEY use demonstrates a flexibility and fluidity not usually associated with nonprofits.  But as Dave Fleet mentions, sometimes the handwritten or personal touch is best.  For thanking  those large donations, perhaps in the words of Marshall Mcluhan, the medium is the message.

What other nonprofits use social media platforms to thank donors and contributors?  Do you think it’s a good tactic?

As death rates rise and aid continues to pour into Haiti post earthquake, it cannot come fast enough.  There are no words to adequately describe this tragedy, and my thoughts are with those suffering and toiling.   This post will outline resources available to donate to nonprofits working there.

The International Red Cross  is a White House recommended organization. Donations are made here and fund medical aid and efforts to reunite families separated by this tragedy.  Donations of $10 can also be made and charged to your cell phone bill by texting “HAITI” to 90999.

UNICEF has issued a call for $120 million to support relief efforts through its post in Port-Au-Prince.  Donations support the children affected by this disaster and are made here.

CARE, mentioned in the Worldly Nonprofit here, is looking for donations to address the immediate needs of people affected by the earthquake, especially women and children.  Donations are made here.

The sustainable development nonprofit in Cap Haitien, Konbit Sante, mentioned in an earlier post has set up an earthquake response fund to address the immediate needs of the country.  Already contributing $25,000 from its reserves,  monies contributed will go to the now air-lifted  patients of Justinian hospital. Donations are made here.

Mercy Corps, a Portland, OR-based nonprofit mentioned here and here in the Worldly Nonprofit, is aggressively seeking donations to offer immediate humanitarian aid as well as offer psychological support and job infrastructure long-term.  Donations are made here and by starting a fundraising page.

Doctors Without Borders is currently hoping to expand their surgical capacity and seek donations for their Emergency Relief Fund.  Donations are made here.

Informationally,  The American Red Cross has a good update-style blog.  The White House blog contains timely informations about US efforts in Haiti.  Included in the blog is a link for the Center for International Disaster Information.  Mark Turner, former Financial Times journalist, writes from within Haiti in his Blog, Dispatches From a Fragile Island.  The Charity Water website has a great blog with information photos and links to their partner organizations, Partners in Health and Concern Worldwide.  Finally, the Facebook page, Global Disaster Relief is a tool for donation, connection and news updates.

Please add your input of other good nonprofit organizations and sites for information and donation.

Here is Obama’s statement yesterday after his call with President Preval of Haiti:

 A belated happy 2010!  As I celebrate the end of one millennial decade and the beginning of another, I consider the sweeping changes in the way we communicate and perceive information.  It’s a thought train, leading of course to the ways in which nonprofits can benefit from changing trends. Consider this:

 Yesterday evening, I was watching Hancock, a mediocre Will Smith movie  about a down-and-out super hero who befriends a PR specialist.  The specialist’s one goal, besides restoring Hancock’s tarnished star, is to change the world through cause marketing.  He was making a hard sell to a few corporate big wigs, who likened his ideas to serving jail time.

Despite the gentle ribbing on both sides, it does look as though Cause Marketing may have its day (or year…or decade) in the sun.  For instance, Pepsi recently announced that it would not be buying Superbowl ad time this year, instead spending $20 million on marketing its green “Refresh Projects.”  Consumers will have the opportunity to vote to determine how much of the money is spent.

Perhaps Pepsi is taking a cue from Trip Advisor, whose More Than Footprints campaign won the Best Use of Social Media award from the Cause Marketing Forum.  Trip Advisor invited consumers to vote on how they would best like to see $1 million dollars spent between five nonprofit organizations.  Using a completely viral campaign, and 1,000,000 votes later, Trip advisor donated to five major international nonprofits including Doctors Without Borders and Save the Children.

What does this all mean?  According to Cone, a Boston-based communications agency renowned for its work in cause- related marketing, cause marketing is on the rise.  Specifically, cause marketing that is globally focused is on the rise.  Consumers, they note, are vastly more interactive and receptive to marketing, especially if they believe in what the company is selling/stands for.

Conclusion:  Nonprofits and corporations can benefit from cause marketing, delivered through interactive campaigns.  A simple google search for Pepsi generates hundreds of links to articles and posts about the Superbowl decision.  Free, positive publicity, and not a dime yet spent.  Despite a  still-rocky economy, could 2010 be the year to turn around donation numbers?   If Hancock can benefit, perhaps nonprofits have a standing chance.

What are your thoughts on cause marketing?   What nonprofits, especially development nonprofits have benefited?

When it comes to creating easy online donation, Tostan offers smart features.  The nonprofit’s name means “breakthrough” in the West African language of Wolof,  and it strives to attain sustainable development through education.  Spending 84.1% of funding on program expenses , Tostan works from its base in Senegal to empower communities without access to education to become holistically self-sufficient.

Not only can a donor contribute directly to Tostan through its donation tab, the nonprofit provides other creative methods to participate in its efforts.  Tostan does well to offer site visitors a separate tab, “Free Ways to Give.”  Easily identified, visitor can find other methods, especially during a tight holiday season, to donate.

Two of the methods, Good Search and Amazon take no effort at all.  Good Search is a search engine that will make small donations to chosen charity when used.  Amazon will make a free referral to Tostan every time the site is accessed through the Tostan site.    Clearly marked and easily accessed, these donation platforms empower a youthful generation with high ideals and low cashflow to begin a relationship with an organization.

Interestingly, this post comes in the wake of a  critical NY Times article regarding the abundance of questionable 501(c)(3) nonprofits offering similar services and damaging tax breaks.  In a harsh economy and a competitive nonprofit sector,  international development organizations with unique foundation and creative methods of donating stand out.  It is important, as the Charity Navigator blog notes, to truly research your charity. 

Write a comment and share other nonprofit sites that make donating a cinch or that have a standout model.

  As the holiday season approaches, donors and potential donors consider how and to what organization(s)  they will give.  Nonprofits vie not only for donations, but also for surplus dollars spent on holiday gifts.  Lest we forget, we are also in a troubled economy.    This is why it is important for nonprofits to “package” their message delivery in tangible results.   To illustrate this point, I look again to Mercy Corps.

I discussed Mercy Corps earlier regarding the organization’s poignant and strategic use of Twitter.  Today, I revisit the nonprofit for its tactic in  acquiring holiday donations.  Like some its competitors such as Heifer International , Mercy Corps packages donating as “gift-giving.”  Its differentiator, however, is  to ”give the gift that lasts a lifetime,” a Mercy Kit.    

Donors have a choice of kits ranging from $25 and up, and benefiting specific causes.  One such kit is the Play to Heal Kit.  For $75,  a donor gives a child who has experienced trauma a mentor, supplies, and a caregiver manual.  If the donation is made for someone else, the named person receives a card.  Each kit page contains a story of  a person helped, a donor testimonial and a donation widget.

One testimonial: “The way that the Mercy Kit is presented makes it feel tangible. You get a real sense of how your gift could help someone.”

December 1 marks World AIDS Day, and in honor and recognition of AIDS prevention and treatment worldwide, today’s post will focus on AMREF USA.  Based in New York City, AMREF is the world’s largest African Health organization.  Spending 90% of funding on program expenses, AMREF USA is one of 12 offices worldwide that educate the public and funnel funding into AMREF’s work.

In regards to AIDS work, AMREF works on three levels to combat the virus in Sub-Saharan Africa, home to 60% of the population living with HIV.  They do this by strengthening efforts to educate, manage and treat HIV/AIDS within the existing medical system.

People procrastinate.  There.  I said it. 

As a graduate student, part-time public affairs intern and a graduate assistant, I  know too well the pangs of guilt associated with precious free time spent on frivolous computer games and applications.  

However, I was not so guilty when recently introduced to Games That Give, a company that matches advertising sponsors to hosted computer games.  A user can simply start an account and choose from one of several games to play.  As ad revenue trickles in from the corporate sponsor, Games That Give donates 70% of the proceeds to the charities they sponsor. 

There is no user cost involved, and a quick game of Tetris or Sudoku can benefit one of 14 charities including the Ronald McDonald House Charities, United Way, Mercy Corps and UNICEF.  Kind of neat.